Welcome to My Portfolio

I live and breathe creativity, perfecting my craft as a writer and editor, pursuing my master's degree in development communication, and blogging about my thoughts, travels, and everything in between.

Creative Awards

Award-winning works and the stories behind them

Aqua de Fonte Rebranding Presentation Board

What started out as a little-known bottled water brand with no less than 25 competitors is now one of the fastest growing brands in the UAE. Now Aqua de Fonte is ready for a refreshingly new brand makeover. Our strategy: An all-new brand positioning and aggressive brand promotion. The new tagline, “Taste life in every drop” draws parallels between a single drop of water and a single moment in life. It uniquely positions Aqua de Fonte as a brand that’s always with its customers, no matter where life takes them. Thanks to the rebranding campaign and aggressive in-store and online brand promotion, Aqua de Fonte is now one of the UAE’s fastest growing bottled water brands and is quickly becoming a household name.

GSK Sensodyne and Parodontax Touch-Free Interactive Stand Presentation Board

We conceptualized, designed, fabricated and installed GSK Sensodyne and Parodontax’s award-winning exhibition stand at the UAE International Dental Conference and Arab Dental Exhibition (AEEDC) held at the Dubai World Trade Centre last 29th June to 1st July 2021. This year’s challenge was to come up with a new lineup of activities, keeping the pandemic restrictions in mind. As a 360-degree advertising agency, we at Prism Advertising not only met our long-time clients' expectations but even exceeded them, helping GSK win the Best Stand Activities Award for the second consecutive year at the AEEDC Dubai 2021 Awards.

Newslettters & Emailers

Social Media Posts

Videos

Publications

Including press releases, print and online articles

Blogger Portfolio

Here's where I share my thoughts, travels and things in between. Check out more of my blogs at