Welcome to My Portfolio

I live and breathe creativity, perfecting my craft as a writer and editor and blogging about my thoughts, travels, and everything in between.

Creative Awards

Award-winning works and the stories behind them

Gold Award - Corporate Identity Category: Aqua de Fonte Rebranding

What started out as a little-known bottled water brand with no less than 25 competitors is now one of the fastest growing brands in the UAE. Now Aqua de Fonte is ready for a refreshingly new brand makeover. Our strategy: An all-new brand positioning and aggressive brand promotion. The new tagline, “Taste life in every drop” draws parallels between a single drop of water and a single moment in life. It uniquely positions Aqua de Fonte as a brand that’s always with its customers, no matter where life takes them. Thanks to the rebranding campaign and aggressive in-store and online brand promotion, Aqua de Fonte is now one of the UAE’s fastest growing bottled water brands and is quickly becoming a household name.

Silver Award - Experiential & Immersive Category: GSK Sensodyne and Parodontax Touch-Free Interactive Stand

We conceptualized, designed, fabricated and installed GSK Sensodyne and Parodontax’s award-winning exhibition stand at the UAE International Dental Conference and Arab Dental Exhibition (AEEDC) held at the Dubai World Trade Centre from 29 June to 1 July 2021. The challenge was to come up with a new lineup of activities, keeping the pandemic restrictions in mind. As a 360-degree advertising agency, we at Prism Advertising not only met our long-time clients' expectations but even exceeded them, helping GSK win the Best Stand Activities Award for the second consecutive year at the AEEDC Dubai Awards.

Newslettters & Emailers

Social Media Posts

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Publications

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Blogger Portfolio

Here's where I share my thoughts, travels and things in between. Check out more of my blogs at